Musical.ly users opened their phones to a surprise today because they found the app replaced with a new logo and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which absorbed Musical.ly into its very own TikTok app this morning. Existing Musical.ly users have already been migrated over to their new TikTok accounts, that have been updated with a new interface but still retains the core feature of both apps: short-form videos as much as 15 seconds.
Teen karaoke app Musical.ly, which had just reached a milestone of 100 million monthly active users, is part of ByteDance’s larger technique to get into the US market. Inside the first quarter of 2018, free tik tok fans no human verification was the world’s most downloaded iOS app, based on a written report from US research firm Sensor Tower. TikTok will always be a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You could have even seen Douyin clips floating around before: maybe by means of the “Karma’s a bitch” makeover meme that went viral earlier this coming year, or news of Peppa Pig getting banned from your platform due to her status as being a “subversive gangster icon.”
Some Musical.ly users are welcoming the changes, while others are debating how to identify themselves moving forward: musically is currently “tik tok” however i will almost always be a muser. not just a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the closest thing we’ll reach having Vine back. But although Musical.ly and TikTok both are platforms for sharing 15-second videos, TikTok is going to be missing a crucial part from the Musical.ly history, that was built on teens lip-syncing and dancing to music. Full functionalities to create karaoke videos remain there, but rebranding the app with a brand new name and forcing the existing Musical.ly users to migrate to a different platform is actually a move that may alienate the initial community. It’ll be approximately the teens to determine whether TikTok’s popularity in China will translate to success in the US.
The brand new app will retain the most popular attributes of both platforms and existing users may have their account, content and fan base automatically migrated to the new TikTok app, that can have a new logo and interface. The new app includes upgrades for instance a “reaction” feature that enables users to react to friends’ videos right from the cell phone and enhanced creative tools, the business said in a statement on Thursday.
“Musical.ly recently reached a new milestone of 100 million monthly active users so we are excited to initiate a new chapter,” said Alex Zhu, co-founding father of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is really a natural fit due to the shared mission of both experiences – to create a community where everyone can be quite a creator.”
TikTok is a short-video sharing platform where users can view and produce quick videos using music, stickers and animations as effects. It absolutely was probably the most downloaded non-game app within the Apple app store globally within the first quarter of 2018, reaching 45.8 million downloads, according to Sensor Tower, the San-Francisco-based mobile app research firm. The China ydpfbm of TikTok, called Douyin, will stay as a stand-alone app.
Along with the new app, TikTok is launching several new creator programmes to supply users with tech support, performance insights and help with growth strategy. It is also launching a whole new safety centre, “to build a web-based experience that feels safe and welcoming,” based on the statement.
Most favored iPhone app Tik Tok hits 150 million daily users in China. Although messaging continues to be the dominant activity in China on mobile, users acquire more than tripled how much time they spend watching short videos during the last year, in accordance with the China Internet Report co-authored by the South China Morning Post, Abacus and 500 Starups.The amount of monthly active users for short video apps in China, where Douyin competes with other platforms including Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, in accordance with the report. The industry, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising interest in more privacy controls to guard minors.